Journal
PHYSICAL REVIEW E
Volume 98, Issue 2, Pages -Publisher
AMER PHYSICAL SOC
DOI: 10.1103/PhysRevE.98.022315
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Funding
- MIUR project Optimal mass transportation, geometrical and functional inequalities with applications
- IMATI Institute of the National Council for Research (Pavia, Italy)
- Compagnia di San Paolo (Torino, Italy)
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We introduce and discuss kinetic models of opinion formation on social networks in which the distribution function depends on both the opinion and the connectivity of the agents. The opinion formation model is subsequently coupled with a kinetic model describing the spreading of popularity of a product on the Web through a social network. Numerical experiments on the underlying kinetic models show a good qualitative agreement with some measured trends of hashtags on social media websites and illustrate how companies can take advantage of the network structure to obtain at best the advertisement of their products.
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