Political Fit as a Component of Neighborhood Preference and Satisfaction

We examine the role party identification plays in moderating people's perception of place. Do people rely on heuristics to gauge neighborhood partisan composition? If so, those estimates may influence their perception of fit and neighborhood satisfaction. We find that in the absence of concrete, detailed information, people make quick judgments. Republicans, compared to Democrats and non-partisans, are more likely to develop impressions based on the specific location characteristics presented here. When perceived to be a political minority in an area, people are less likely to feel that they belong. In addition to conventional economic and life-cycle factors, political perceptions also affect judgments about the suitability of prospective neighborhoods.