Journal
INDUSTRIAL MARKETING MANAGEMENT
Volume 74, Issue -, Pages 175-186Publisher
ELSEVIER SCIENCE INC
DOI: 10.1016/j.indmarman.2018.03.004
Keywords
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Categories
Funding
- Agricultural Transformation by Innovation (AGTRAIN) Erasmus Mundus Joint Doctoral Program - European, Audiovisual and Culture Executive Agency (EACEA) of the European Commission
- University of Copenhagen, Denmark [2012-1705/001-001-EMJD]