Journal
INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT
Volume 44, Issue -, Pages 109-120Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.ijinfomgt.2018.10.002
Keywords
Guanxi network; Social capital; Interactivity; Media richness; WeChat moments
Categories
Funding
- National Natural Science Foundation of China [71771064]
- Ministry of Education of Humanities and Social Science Project [17YJC630118]
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Mobile social platform such as WeChat Moments has gained great popularity in China in the past few years. However, there are still a lack of studies that focus on Guanxi network building in the virtual social community. Drawing upon social capital theory and technology affordance theory, this study develops a research model to examine the influences of platform media richness and interactivity on users' social capital and participation behaviors in the WeChat Moments. An empirical survey was conducted in China and 287 valid data were collected from WeChat users. Structural equation modelling analysis was used to test the research model. The empirical results suggest that platform interactivity and media richness are significant technology affordances that promote users' Guanxi network, and their influences are mediated by social interaction and shared understanding. Furthermore, Guanxi network is positively associated with users' active participation in the WeChat Moments. Theoretical and practical implications are illustrated in the final section.
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