Journal
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
Volume 77, Issue -, Pages 425-437Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.ijhm.2018.08.006
Keywords
Airbnb; Peer-to-peer accommodation; Intercultural service encounter; Authenticity; Psychological closeness
Categories
Ask authors/readers for more resources
This paper examines the joint effect of host's cultural identity (i.e., ingroup vs. outgroup), presence of a travel companion, and consumer's country of origin on international travelers' evaluations of home-sharing services. A quasi-experimental design was implemented to collect data from U.S. and Chinese consumers. Results indicate a significant three-way interaction: In a culturally different destination, Chinese consumers prefer home-sharing services provided by ingroup hosts whether traveling alone or with a companion, whereas American consumers only show ingroup preference if they travel alone; when traveling internationally with a travel companion, American consumers prefer home-sharing services provided by an outgroup host. Further, psychological closeness and perceived experience authenticity are found to be the mediators underlying international travelers' home-sharing preferences. Findings of this study offer new insights to the research and management of sharing economy.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available