Journal
CALIFORNIA MANAGEMENT REVIEW
Volume 61, Issue 2, Pages 59-83Publisher
SAGE PUBLICATIONS INC
DOI: 10.1177/0008125618811931
Keywords
health care; artificial intelligence; disruptive technology; business models; innovation; entrepreneurship
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The future of health care may change dramatically as entrepreneurs offer solutions that change how we prevent, diagnose, and cure health conditions, using artificial intelligence (AI). This article provides a timely and critical analysis of AI-driven health care startups and identifies emerging business model archetypes that entrepreneurs from around the world are using to bring AI solutions to the marketplace. It identifies areas of value creation for the application of AI in health care and proposes an approach to designing business models for AI health care startups.
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