Journal
JOURNAL OF ECONOMIC GEOGRAPHY
Volume 19, Issue 2, Pages 409-432Publisher
OXFORD UNIV PRESS
DOI: 10.1093/jeg/lby018
Keywords
Clusters; place branding; entrepreneurship; ICT; Tech City; local economic development; O38; R3; R38
Funding
- Centre for London
- Wired UK
- ESRC [ES/M010341/1] Funding Source: UKRI
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We explore place branding as an economic development strategy for technology clusters, using London's Tech City' initiative as a case study. We site place branding in a larger family of policies that develop spatial imaginaries and specify affordances and constraints on place brands and brand-led strategies. Using mixed methods over a long timeframe, we analyse Tech City's emergence and the overlapping, competing narratives that preceded and succeeded it, highlighting day-to-day challenges and more basic tensions. While a strong brand has developed, we cast doubt on claims that policy has had a catalytic effect, at least in the ways originally intended.
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