Journal
JOURNAL OF TRAVEL & TOURISM MARKETING
Volume 36, Issue 5, Pages 595-611Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/10548408.2019.1604293
Keywords
Wellness spa; autonomy; experience; life satisfaction; positive emotions; loyalty
Categories
Funding
- Ministry of Science and Technology [104-2410-H-020 -019]
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This study attempts to incorporate the top-down and bottom-up theories of well-being in a spa hotel context. Derived from a sample of 357 spa hotel guests in Taiwan, the results show that a person's internal disposition as well as his or her spa experience both have positive effects on subjective well-being regardless of the duration of the stay. It is also found that travel experience and well-being have positive effects on customer loyalty. These findings have important theoretical and practical implications.
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