Customer experience, well-being, and loyalty in the spa hotel context: integrating the top-down & bottom-up theories of well-being

This study attempts to incorporate the top-down and bottom-up theories of well-being in a spa hotel context. Derived from a sample of 357 spa hotel guests in Taiwan, the results show that a person's internal disposition as well as his or her spa experience both have positive effects on subjective well-being regardless of the duration of the stay. It is also found that travel experience and well-being have positive effects on customer loyalty. These findings have important theoretical and practical implications.