Journal
ECOLOGICAL INDICATORS
Volume 51, Issue -, Pages 98-106Publisher
ELSEVIER
DOI: 10.1016/j.ecolind.2014.08.030
Keywords
Carbon labelling; Carbon labelled product; System dynamics; Consumer behaviour
Categories
Funding
- National Natural Science Foundation of China [41301639]
- Fundamental Research Funds for the Central Universities [A0920502051408]
- Ministry of Educational Innovation Research Team [IRT13092]
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This paper proposes a system dynamics approach to model consumers' responses to carbon labelled products by showing how the number of consumers is varied visually. Three categories of the consumers are defined, i.e., potential, ordinary and loyal consumers, to reflect their different preferences to the carbon labelled products. Two case scenarios are presented to demonstrate the application of the proposed approach, in which the consumers' preferences to the carbon labelled and non-labelled milk, as well as the carbon labelled milk with different fat contents are simulated. The result shows that both of the two scenarios have the similar variation in the number of the defined consumers, and especially the number of loyal consumer accounts for the largest proportion. In addition, public awareness, education level, critical premium and perceived consumer effectiveness are identified as key factors to have an impact on the purchasing behaviour. The limitations of this approach are then discussed, laying a foundation for further work. (C) 2014 Elsevier Ltd. All rights reserved.
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