Journal
CURRENT ISSUES IN TOURISM
Volume 22, Issue 10, Pages 1244-1261Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/13683500.2017.1367367
Keywords
eye-tracking; tourism; attention; marketing
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This study provides a review of eye-tracking as a technique for measurement of attention. The review discusses its theoretical basis, advantages and disadvantages, data collection procedures, analysis methods, and application in tourism and hospitality. Areas for further research in tourism and hospitality are provided based on a systematic review of tourism research using eye-tracking.
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