Journal
INTERNATIONAL JOURNAL OF MANAGEMENT REVIEWS
Volume 21, Issue 2, Pages 209-230Publisher
WILEY
DOI: 10.1111/ijmr.12198
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With a review of literature on corporate social responsibility (CSR) and its micro-level impacts, this paper proposes an integrative framework to map undesirable relational outcomes of CSR activities on internal (employees) and external (customers) stakeholders. By adopting a paradox-based perspective, the authors determine that unexpected, adverse stakeholder reactions to CSR are driven primarily by either performing or belonging tensions, related to exchange- and identity-based stakeholder concerns, respectively. Specifically, contextual and personal influences can trigger and explain undesirable relational outcomes of CSR. On this basis, this paper offers a research agenda for developing a more refined understanding of CSR-related tensions and a more nuanced perspective on the business case for CSR.
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