Journal
JOURNAL OF QUALITY ASSURANCE IN HOSPITALITY & TOURISM
Volume 20, Issue 1, Pages 1-15Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/1528008X.2018.1438959
Keywords
Asian countries; developing countries; developing economies; medical marketing; medical tourism; review
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Recently, medical tourism has been considered as a profitable economic sector in developing countries. In this study, we have reviewed articles from 2000 to 2017 on medical tourism marketing in Asian countries. We have found that perceived service quality and satisfaction are the most important factors to attract medical tourists. Moreover, a lack of factors like coordination among medical market stakeholders, medical services quality, insurance coverage, and effective laws are the major barriers to medical travel cited in studies. The results suggest that more specific models should be presented for Asian medical marketing, especially in niche markets of this industry.
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