Journal
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
Volume 81, Issue -, Pages 141-149Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.ijhm.2019.03.005
Keywords
Hotel distribution channels; RevPAR; Budget hotels; China; Revenue management
Categories
Funding
- School of Hotel and Tourism Management, Hong Kong Polytechnic University [4-ZZHS]
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While distribution channels substantially influence revenue management for hotels, previous studies have rarely provided empirical evidence for the impact of different use of distribution channels on hotel performance. This study investigates the current practice of distribution management in the budget hotel industry in China. Using a data set from the operation of budget hotels in multiple cities in China and two-stage least square regression analysis, the results demonstrate the impact of different distribution channels and their combinations on RevPAR. This study provides insights for distribution management in budget hotel market.
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