The Weather-Proximity-Cognition (WPC) framework: A camping, weather, and climate change case

Many businesses do not understand how changing short- and long-term weather and climatic conditions impact economic outcomes. To address this understanding gap, the Weather-Proximity-Cognition (WPC) framework is introduced. The WPC explores how spatial, temporal, and social proximity to weather and climate events or issues, as well as scale of events or issues, influences understanding and agency related to business outcomes. The WPC can be used by businesses to understand and localize weather or climate change risks and also to increase agency to engage in adaptive or mitigating efforts. Camping businesses are particularly susceptible to weather and climatic conditions. An empirical case study of two camping businesses located in popular United States destinations is presented to demonstrate the WPC framework's utility. Empirical models explained up to 61.3% of the variability in daily camping occupancy depending on geographic location, meteorological season, and camping occupancy type. WPC and case study implications are discussed.