Buen Vivir: Degrowing extractivism and growing wellbeing through tourism

Buen Vivir (BV) is a holistic vision for social and environmental wellbeing, which includes alternative economic activities to the neoliberal growth economy. This article looks at how tourism initiatives under a BV approach can lead to degrowth by drawing on a case study of how BV is put into practice through tourism in the Cotacachi County in Ecuador. We argue that by degrowing socially and environmentally damaging extractive sectors and growing alternative economic activities like community-based tourism, a BV approach could increase social and environmental wellbeing. We refer to LaTouche's notion of degrowth as a matrix of multiple alternatives that will reopen the space for human creativity. This complements the notion of BV as a plural approach, and in turn works to decolonise the parameters of how we might understand degrowth. In the case of Cotacachi, the vision for tourism is based on the needs of the community, rather than to satisfy a Eurocentric ideal of development supported by a policy of extractivism. BV is key to how this community conceptualises the potentialities of tourism because it considers the wellbeing of the people and the environment. In this case, degrowth is a consequence of BV, rather than the objective.