Journal
RESEARCH POLICY
Volume 48, Issue 9, Pages -Publisher
ELSEVIER
DOI: 10.1016/j.respol.2018.11.003
Keywords
Trademarks; Complementary assets; External technology sourcing; Innovation
Categories
Funding
- National Science Foundation [0830349]
- Kauffman Foundation [20085262]
- Fuqua School of Business, Duke University
- Direct For Social, Behav & Economic Scie [0830349] Funding Source: National Science Foundation
Ask authors/readers for more resources
In this article, I study the relationship between valuable trademarks and a firm's technology sourcing strategy. The Profiting from Innovation (PFI) and Transaction Cost Economics (TCE) perspectives have generated competing predictions regarding firms' historical stock of valuable trademarks and their decision to pursue external technology sourcing. To conduct the empirical analysis, I use a sample of innovator firms in the manufacturing sectors from the Division of Innovative Labor survey, matched to the USPTO trademark data. Consistent with the TCE perspective, I find that firms with valuable trademarks are less likely to commercialize external inventions, and are likely to have lower innovation performance if they do so. I further show a boundary condition for PFI such that when firms are new entrants to an industry but already holding valuable trademarks, they are more likely to commercialize external innovations.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available