Modelling strategic orientation dimensions and performance of small and medium enterprises An application of interpretative structural modelling

Purpose The purpose of this paper is to identify and rank different dimensions of strategic orientation and firm's performance using the approach of interpretive structural modeling. Design/methodology/approach The study uses interpretative structural modeling and the MICMAC technique to establish a hierarchical relationship among different dimensions of entrepreneurial orientation and manufacturing performance of Indian SMEs. Findings The final outcome of interpretative structural modeling and the MICMAC analysis revealed a relationship between the variables under study along with the categorization of all in two different categories, depending upon their driving power and dependency, which decision-makers can also use while devising their strategy to improve performance. Originality/value To date, to the best of the authors' knowledge, no significant contribution about such interrelationship was reported; therefore, this study is one of its types to fill this gap.