Journal
TOURISM MANAGEMENT PERSPECTIVES
Volume 32, Issue -, Pages -Publisher
ELSEVIER
DOI: 10.1016/j.tmp.2019.07.002
Keywords
Augmented reality; Stakeholder theory; Museum; Tourism management; Value co-creation; Digital innovation; Digital Technologies
Categories
Ask authors/readers for more resources
In places of tourist interest and attractions, such as museums, Augmented Reality (AR) is an emerging technology that enhances (through additional digital contents) and leverages visitor experience creating opportunities for an array of immediate and peripheral stakeholders. However, to achieve this, both researchers and managers need to better understand how to effectively co-create value through the involvement of different stakeholders and their interconnected relationships. Thus, we analysed three interrelated streams of literature (digital innovation, tourism management and stakeholder theory) and we developed a conceptual paper that sheds light on AR in museums. An in-depth analysis of the topic allowed us to develop theoretical propositions and applications on the subject, in particular from a multi-stakeholder perspective. Finally, our research proposes a preliminary conceptual model that highlights the need for the identification of the roles and interactions of museum's stakeholders towards a more digitalised museum experience through AR.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available