Subscription to a Fresh Produce Delivery Program Increases Intake and Variety of Vegetables at no Added Cost to Customers

Field Goods (R) is a subscription-based, weekly delivery service of fresh produce that operates year-round. To determine the impact of program subscription on diet quality, new customers were asked to complete a survey that included a fruit and vegetable semi-quantitative food frequency questionnaire at baseline and again at 3-5 months after their first purchase. Grocery shopping habits, satisfaction with their own diet and their family's diet were also assessed. Findings revealed a significant increase in satisfaction with program subscribers' diet quality and their family's diet quality (P < 0.001) at follow-up. Subscribers who ordered bags weekly (n = 105) reported consuming five more servings of vegetables per week compared to baseline (P = 0.05) and saving approximately $20 per month. A weekly subscription to a fresh produce delivery program may be an effective intervention to improve vegetable intake and variety in adults without adding undue costs to participants.