Journal
INTERNATIONAL JOURNAL OF INNOVATION MANAGEMENT
Volume 23, Issue 8, Pages -Publisher
WORLD SCIENTIFIC PUBL CO PTE LTD
DOI: 10.1142/S1363919619400097
Keywords
Retro; retro-technology; personality; BFI-2; five-factor model; diffusion of innovations
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This paper studies the motivations and personality traits of retro-tech adopters. From a survey conducted on Amazon Mechanical Turk with 466 respondents, we conducted an exploratory factor analysis to establish motivational factors, and then ran a correlation analysis to determine the relationships between these motivations and the facet-level traits of the BFI-2 model. Our findings indicate that retro-tech consumers are not a homogenous adopter category, as individuals are affected by different motivations - aesthetic, fashionability, nostalgic positive emotionality, non-conformism and quality. Our study additionally suggests a cyclical conceptualisation of the diffusion of innovations model, or its extension to include a new group of retro-adopters.
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