Motivation towards energy saving by means of IoT personal energy manager platform

The article presents a study of implementations of information technologies for energy saving. The study provides an analysis of cloud platforms used in the energy sector. Most platforms are used to increase equipment load factors, diagnose it, or integrate the energy infrastructure of individual systems into large systems. The article discusses the role of man in the process of improving energy efficiency. As a result of the research, it is found that the user's connection to energy saving will act as a significant motivation. The proposed cloud platform focused on the personalization of energy actions will create the prerequisites for the formation of a smart consumer. The article describes the structure and functionality of the system. As a result of the platform implementation, the user will be able not only to reduce his bills for energy, but to see the real effect of his actions in the overall balance.