The relation among food involvement, food variety seeking and food neophobia: A study on foreign tourists visiting Turkey

There is a growing interest in the gastronomy of different cultures among tourists. However, millions of people remain reluctant to try new food, especially in foreign countries. Thus, this study explores the relationship between food involvement, food variety seeking and food neophobia by foreign tourists visiting Turkey. A survey was conducted on 606 foreign tourists who were visiting Turkey. The results of the survey indicate that, while there is a positive and significant relationship between food involvement and food variety seeking, there is also a negative and significant relationship between food involvement and food neophobia.