Journal
CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT
Volume 27, Issue 2, Pages 769-785Publisher
WILEY
DOI: 10.1002/csr.1843
Keywords
corporate social responsibility; green behavior; pro-environmental behavior; substantive CSR motive attribution; sustainability; symbolic CSR motive attribution
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The primary aim of this study is to investigate how employees' corporate social responsibility (CSR) perceptions contribute to their voluntary pro-environmental behaviors. This study also seeks to understand the moderating effects of employees' CSR motive attribution (substantive and symbolic) on the relationship between CSR perceptions and voluntary pro-environmental behaviors. A questionnaire survey was conducted on 784 employees working in various industries such as telecommunication, pharmaceutical, medical, manufacturing, hospitality, and electronic. Results revealed that CSR perceptions positively affected voluntary pro-environmental behaviors of employees. Moreover, employee's substantive CSR motive attribution strengthened the positive effect of CSR perceptions on voluntary pro-environmental behavior, whereas symbolic CSR motive attribution weakened the positive effect of CSR perceptions on voluntary pro-environmental behavior. This study provides guidance for managers who wish to address sustainability and CSR issues to enhance employees' voluntary pro-environmental behavior. Organizations should integrate CSR initiatives into their sustainable strategy to increase employee's voluntary pro-environmental behavior.
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