Journal
JOURNAL OF CHILDREN AND MEDIA
Volume 14, Issue 3, Pages 343-360Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/17482798.2019.1697319
Keywords
Self-objectification; selfies; imaginary audience beliefs; appearance concerns
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While some scholars argue that selfies can be a way for teenage girls, particularly, to showcase their individual identity, others argue that selfie activities can lead to body dissatisfaction and self-objectification, to name a few consequences. Utilizing objectification theory, we examined selfie activities (selfie sharing, selfie editing, and selfie investment) in relation to self-objectification and appearance concerns with Imaginary Audience Beliefs (IABs) tested as a moderator of these relations. Participants consisted of 278 14-17-year-old girls residing in the United States. Results showed that selfie editing and selfie investment were related to self-objectification, and indirect relationships of selfie editing and investment on negative appearance concerns (appearance anxiety, body shame, and negative appearance evaluation) through self-objectification were found. However, only limited evidence of IABs as a moderator was found. The simple matter of posting selfies is not consequential for appearance concerns, but overemphasizing the importance of selfies and self-scrutiny through selfie editing are the practices that are potentially problematic for adolescent girls.
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