Journal
JOURNAL OF INTERNATIONAL BUSINESS STUDIES
Volume 51, Issue 1, Pages 11-22Publisher
PALGRAVE MACMILLAN LTD
DOI: 10.1057/s41267-019-00290-0
Keywords
internationalization; digitization; born digitals; digital firm; scalability; network effects; Decade Award
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Johanson and Vahlne (J Int Bus Stud 40(9):1411-1431, 2009) articulate various theoretical mechanisms underpinning the internationalization process; mechanisms they suggest are pertinent across firm type. Their argument builds on their earlier publications and, in this spirit, we consider Johanson and Vahlne (2009) in the contemporary context of digital firms. In particular, we revisit their theorizing as it relates to firms that had only begun to emerge when Johanson and Vahlne published their award-winning paper: born digitals. We address how technological affordances, especially direct engagement with stakeholders, automation, network effects, flexibility and scalability, affect the internationalization of born digitals. We also develop a future agenda for international business research on born digital firms.
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