The Effects of Environmental Policy and the Perception of Electric Motorcycles on the Acceptance of Electric Motorcycles: An Empirical Study in Macau

Air pollution is a serious environmental issue across the world and has drawn attention from researchers with different backgrounds. The carbon exhaust from gasoline vehicles is one cause of air pollution. One solution for reducing carbon emissions is to provide green vehicles, such as electric motorcycles, for drivers and passengers, which can help the sustainable development of the environment in an ecological way. This research discusses the market response to electric motorcycles in Macau by focusing on the effects of environmental policy. An environmental technology acceptance model was developed, based on which 325 valid questionnaires were collected. The research demonstrates the impact on motorcyclists' acceptance of electric motorcycles by considering their perceptions of environmental policy, pollution reduction, the saving of energy, and driving performance; the results can lead to valuable discussions on the environment-technology-society ecosystem in further studies. The research results could help relevant government bodies to develop appropriate environmental policies to encourage motorcyclists to adopt electric motorcycles. Furthermore, the electric motorcycle industry could identify key success factors for developing or promoting electric motorcycles using the study variables.