Understanding the influence of corporate social responsibility practices on impulse buying

This objective of this study is to explore the influence of corporate social responsibility (CSR) on consumer's impulse buying behavior and to examine the most dominant practices for CSR which enforce to impulse buying. To check the relationship of CSR practices (environmental well-being, social well-being, and economic well-being) with impulse buying, a set of hypotheses developed. Using online survey method data has been collected. The valid replies (301 responses) were processed using, CFA and SEM methods. Results indicate that environmental well-being has a constructive relationship for trust which further leads to impulse buying and economic well-being has a positive significant association with impulse buying directly. However, the actions of social well-being having no impact on consumer's impulse buying behavior. By taking gender as a moderator, the actions of environmental well-being influence positively. No effect was found for social well-being, whereas economic well-being was partially supported. Further, theoretical and managerial implications were discussed.