Journal
JOURNAL OF BUSINESS & INDUSTRIAL MARKETING
Volume 35, Issue 6, Pages 957-969Publisher
EMERALD GROUP PUBLISHING LTD
DOI: 10.1108/JBIM-06-2019-0309
Keywords
Conflict resolution strategy; Buyer-supplier relationship; Governance mechanisms; Relationship performance; Structural equation modeling
Categories
Funding
- Collector Finland [271001101]
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Purpose This study aims to present an integrated framework and investigate the enabling roles of governance mechanisms (i.e. contract, interdependence, trust and communication) in the choice of effective conflict resolution strategies (CRS) that in turn facilitate buyer-supplier relationship (BSR) performance. Design/methodology/approach Using Web-survey, data are collected from 170 Finnish small- and medium-sized enterprises that have key relationships with suppliers. This study uses structural equation modeling to test the research framework and hypotheses of the study. Findings The results based on empirical evidence demonstrate how the firms' choice of CRS depends on the governance mechanisms. The problem solving approach is the most preferable choice, while the legalistic approach remains the last resort influenced by different governance mechanisms. Interdependence and trust between firms drive them to compromise while resolving inter-organizational conflicts. The selected strategies by firms may also either reinforce or deteriorate relationship performance. Originality/value Conflicts in BSR have become inevitable, but the existing literature is missing evidence on how companies use CRS to enhance relationship performance. Hence, this study differs from those of earlier conflict studies, as it provides a more integrative perspective of buyer-supplier conflict resolution process. This study argues that relationship governance mechanisms can be connected to the choice of effective CRS when tensions arise. Moreover, by assessing the relationship between CRS and relationship performance, this study offers valuable insights to understand that effective strategies enable partners to mutually adapt constructive approaches that facilitate cooperative behavior and accommodate both parties' interests and needs.
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