Journal
ANNALS OF TOURISM RESEARCH
Volume 81, Issue -, Pages -Publisher
PERGAMON-ELSEVIER SCIENCE LTD
DOI: 10.1016/j.annals.2020.102879
Keywords
Loyalty; Brand authenticity; Cultural distance; Affective image; Attachment
Categories
Funding
- ESRC [ES/L011891/1, ES/S007164/1] Funding Source: UKRI
Ask authors/readers for more resources
The research examines to what extent emotional place attachment is impacted by people's feelings towards international companies associated with the place, and what mechanism and conditions drive such effects. The research draws on the feelings-as-information perspective and empirically tests the relationships in three international multi-method studies. The results demonstrate that brand loyalty plays a key role in place affective image and emotional place attachment. The study theorizes and empirically shows the importance of affect, authenticity, and cultural distance in such relationships. Critically, it enriches understanding of brand-place relationships and identify key boundary conditions. Tourism marketers need to appropriately manage perceptions of local brands' authenticity and consider cultural distance when designing destination campaigns in their efforts to strengthen place attachment.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available