Journal
JOURNAL OF AGRICULTURAL ECONOMICS
Volume 69, Issue 1, Pages 182-198Publisher
WILEY
DOI: 10.1111/1477-9552.12232
Keywords
Consumer preference; hedonic price; meat; country of origin labelling; UK
Categories
Funding
- UK Department for Environment Food and Rural Affairs (Defra) [FA0156]
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We estimate the implicit prices consumers are willing to pay for country of origin labels, using hedonic price methods and panel data for meat and meat products in the United Kingdom. Our results show that consumers place significant value on origin information across fresh and processed meat products, especially since the horsemeat incident in 2013. The findings also suggest that retailers have increased the use of voluntary labelling of processed meat products since the incident. Hence, further extension of existing mandatory labelling requirements to processed meat products may not be required at least in the short term.
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