Journal
SUSTAINABLE PRODUCTION AND CONSUMPTION
Volume 21, Issue -, Pages 92-103Publisher
ELSEVIER
DOI: 10.1016/j.spc.2019.11.002
Keywords
Use-oriented product-service system; Drivers for use-oriented PSS; Barriers for use-oriented PSS; Consumer behavior
Funding
- Research Coordination of the Brazilian Ministry of Education (CAPES), Brazil
- University of Passo Fundo Foundation (FUPF), Brazil
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Considering that one of the alternatives for transitioning to a circular economy is the adoption of new business models based on use/performance instead of product ownership, we focused this study on the adoption of product-service systems (PSS). Specifically, we identify the main drivers and barriers affecting the adoption of use-oriented PSS by young consumers residing in medium and small cities. We opted to perform a descriptive research with a quantitative approach. We verified that environmental concern'' and healthy lifestyle'' are the main drivers for the adoption of use-oriented PSS, while unavailability of use-oriented PSS in the region or city'' presented the greatest barrier to the adoption. Furthermore, we conclude that drivers associated with hedonistic/experiential needs (such as self-fulfillment, self-esteem, sense of belonging), as well as personal factors (such as age and lifestyle) tend to positively incentivize the adoption of use-oriented PSS. Notwithstanding, situational factors'', as PSS availability and information about costs and usage methods can serve as inhibitors. Finally, to assist managers and academics, we propose a framework that summarizes the identified PSS adoption drivers and barriers along with recommendations to optimize adoption drivers. (C) 2019 Institution of Chemical Engineers. Published by Elsevier B.V. All rights reserved.
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