Journal
TOURISM MANAGEMENT
Volume 80, Issue -, Pages -Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.tourman.2020.104125
Keywords
Blockchain technology; Business model; Intermediaries; Supply chain; Tourism industry
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Blockchain's ability to increase the level of disintermediation in tourism represents this technology's most effective influence on the industry. The advent of online travel agencies has changed tourism's market structure by transferring power from suppliers to consumers. This paper aims to develop a blockchain-based framework for the tourism industry by employing a qualitative method that uses the semi-structured interview to determine how domain experts conceive the future of intermediaries were the tourism industry to adopt blockchain technology. The results show that when taking into account blockchain's influence on businesses, blockchain is considered an appropriate technology for eliminating mediators from the tourism industry's supply chain and also for banning new mediators from gaining access to this industry, thereby removing intermediaries from the tourism market.
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