Journal
EASTERN ECONOMIC JOURNAL
Volume 46, Issue 4, Pages 673-689Publisher
PALGRAVE MACMILLAN LTD
DOI: 10.1057/s41302-020-00175-3
Keywords
Food labeling; Expiration dates; Experimental auction; Uncertainty
Categories
Ask authors/readers for more resources
We design and conduct an experimental auction to investigate the effects of expiration labeling on consumers' willingness to pay for food items. The experimental auction examines whether there is a valuation difference between sell by and expires on food labeling. We find that sell by date is perceived as an expiry date and consumers are willing to pay a premium for more clear information. In particular, expires on information about food expiry date has a 27% willingness to pay premium over sell by type labeling, showing that consumers prefer to avoid uncertainty in expiration information.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available