Journal
SOCIAL MEDIA + SOCIETY
Volume 6, Issue 2, Pages -Publisher
SAGE PUBLICATIONS LTD
DOI: 10.1177/2056305120916853
Keywords
digital divide; internet privacy; social media privacy; privacy literacy
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This study explores how traditional socioeconomic markers of the digital divide interact with new markers of marginalization when it comes to online privacy protecting behaviors. To do this, we analyze data from a representative sample of social media users in the United States. Using hierarchical linear regression, we explore the relationships between established components of the digital divide, antecedents of privacy concerns, privacy-protecting behaviors, and privacy literacy. Our analysis highlights privacy literacy as a potentially understudied dimension of the digital divide and unpacks how traditional markers of marginalization explain distinct dimensions of privacy-protecting behaviors. Moreover, our findings suggest that the privacy literacy divide can amplify aspects of the second- and third-level digital divides, when translated into privacy-protecting behaviors.
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