4.5 Article

Transitional domestic tourist gaze in a post-war destination: A case study of Jaffna, Sri Lanka

Journal

TOURISM MANAGEMENT PERSPECTIVES
Volume 35, Issue -, Pages -

Publisher

ELSEVIER
DOI: 10.1016/j.tmp.2020.100693

Keywords

Tourist gaze; Domestic tourist gaze; Transitional tourist gaze; Dark tourist gaze; Environmental gaze; Cultural gaze; Thematic analysis; NVivo; TripAdvisor.com

Funding

  1. National Natural Science Foundation of China [40971297]
  2. National Social Science Fund of China [18FGL015]
  3. Sichuan University Cluster for Regional History and Frontier Studies [2018-0332]
  4. Innovation Spark Project of Sichuan University [2018hhs-57]
  5. Rajarata University of Sri Lanka Research Grant [RJT/R&PC/2018/FMGT/R/04]

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The constantly changing tourist gaze needs much scholarly attention for globalizing, especially in the areas of domestic tourist gaze and transitional tourist gaze. The present study attempts to fill these gaps by identifying transitional domestic tourist gaze in post-war Sri Lanka. This qualitative study employs previous literature and reviews from TripAdvisor.com to identify how the domestic tourist gaze is transforming in post-war zones of Sri Lanka. The thematic analysis method was employed to analyze tourists' reviews using NVivo 11 (QSR International) software. The study identifies that tourist gaze is changing from a dark tourist gaze to an environmental gaze and a cultural gaze through a strategic government mediation to reinstate conciliation in post-war Sri Lanka. The study offers implications to enhance tourists gaze in a post-war destination.

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