Journal
INFORMATION & MANAGEMENT
Volume 54, Issue 5, Pages 545-559Publisher
ELSEVIER SCIENCE BV
DOI: 10.1016/j.im.2016.11.008
Keywords
Animated conversational agents (ACA); Consumer productivity; Individual characteristics; Consumer profile; Eye-tracking
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This research presents two studies, in a lab (eye-tracking) and in a natural context, that highlight the effects of interacting with an animated conversational agents (ACA) on the objective and perceived econsumer productivity. Results from Study 1 specify that only objective e-consumer productivity depends on interaction with the ACA. Going further, Study 2 then reveals that individual characteristics affect perceived productivity, either independently from ACA use (for involvement or product familiarity) or in interaction with using the ACA (for Internet skills and need for interaction). These findings highlight the need to personalize websites that display an agent fitting user profiles. (C) 2016 Published by Elsevier B.V.
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