Time toThrow in the Towel? No Evidence for Automatic Conceptual Metaphor Access in Idiom Processing

The goal of the current research was to determine if conceptual metaphors are activated when people read idioms within a text. Participants read passages that included idioms that were consistent (blow your top) or inconsistent (bite his head off) with an underlying conceptual metaphor (ANGER IS HEATED FLUID IN A CONTAINER) followed by target words that were related (heat) or unrelated (lead) to the conceptual metaphor. Reading time (Experiment 1) or lexical decision time (Experiment 2) for the target words were measured. We found no evidence supporting conceptual metaphor activation. Target word reading times were unaffected by whether they were related or unrelated to underlying conceptual metaphors. Lexical decision times were facilitated for related target words in both the consistent and inconsistent idiom conditions. We suggest that the conceptual (target) domain, not a specific underlying conceptual metaphor, facilitates processing of related target words.