Intentional Concepts of Verbal Bullying and Hate Speech as a Means of Expressing Intolerant Attitude to the Speech Object

Everyday technological innovations emerge bringing new possibilities for people to express themselves in digital world; they also change the conventions of information exchange, communication modes. The digitalization of different spheres in the world creates huge new opportunities for sharing and cooperation. We can even talk about the advent of a new generation of digital natives as if it were inevitable. In order to be successful new technologies should rest on two pillars. First, they must be comprehensive, fill in the gaps, without expanding them. Secondly, they should be based on respect for human rights and dignity. In this context, promoting digital literacy for all has never been so important before. The paper discusses the formation of modern media content specifics intended for social networks, and determines the impact of communication traditions on this content. The new standards of interpersonal communication development were caused by social networks emergence; a result significantly redefined communication itself, fundamentals and traditions. The principle of not only the information production, but also its consumption has changed. We can talk about the emergence of communication explicit form, the essence of which is the lack of standards, lack of tolerance and negative content. In the process of communication a respect to an interlocutor is important. In the situation which lacks respect and tolerance the imbalance of power prevails some negative forms of communication emerge, such as verbal bullying and hate speech. Verbal violence is an insidious thing as it is hard to detect, even harder to resist. Verbal bullying and hate speech as forms of verbal violence in cyber space have been considered in the paper. These phenomena cannot but affect various areas associated with the creation and dissemination of information. It was the media, as the main elements of this sphere that were forced to recognize the situation when their field of activity underwent very significant transformations.