Journal
JOURNAL OF COASTAL RESEARCH
Volume -, Issue -, Pages 73-76Publisher
COASTAL EDUCATION & RESEARCH FOUNDATION
DOI: 10.2112/JCR-SI112-021.1
Keywords
Mobile marketing model; marine tourism industry; development direction
Funding
- Scientific Research Plan Projects of Shaanxi Education Department Support Project: Analysis of the Impact of Mobile Payment on the Development of Intelligent Tourism in Shaanxi Province Based on TAM Model [18JK1184]
- Scientific Research Foundation of Xijing University Support Project: A Study on Mobile Coupon Users' Behavior and its Usage Based on Social Media Marketing [XJ170108]
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With the rapid development of Internet technology, mobile marketing mode has become more and more mature, which has been widely used in marine tourism. In the mobile marketing mode, we can cross the convenience of time and space, which will have a broader communication platform. Therefore, the current marine tourism has gradually moved towards intelligence and informatization, which has become the development direction of China's future tourism industry. Mobile marketing mode has changed the marketing mode of traditional marine tourism products, which will gradually optimize and restructure the marine tourism industry. Through further integration of information technology, we will make the way of marine tourism more intelligent, which will bring new problems to marine tourism. Most coastal cities take tourism as their pillar industry, which requires continuous improvement and upgrading of marine tourism development based on mobile marketing mode. Combined with the current situation of mobile marketing, this paper constructs the intelligent development direction of marine tourism.
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