Intention of Chinese college students to use carsharing: An application of the theory of planned behavior

Carsharing originated in Europe and then expanded to developed countries such as the United States. With the revival and popularity of the Sharing Economy, carsharing has remarkably increased in China in recent years. Carsharing has increased convenience for individuals without private cars and is changing the traditional view of car ownership. Chinese college students are a large, highly educated group with low incomes and low rates of car ownership. Understanding the determinants of Chinese college students' intention to carshare is critical to promote carsharing services. In this research, an expanded version of the theory of planned behavior, which contains environmental concern, is the theoretical research framework. The model was empirically tested by using the questionnaire data of 356 college students from four universities in Qingdao, China. The results indicate that subjective norm and the perceived behavioral control are directly and positively associated with Chinese college students' intention to use carsharing, and attitude and environmental concern have no direct correlation with the intention. Environmental concern has a significant direct effect on attitude, subjective norm, and perceived behavioral control. In addition, environmental concern indirectly impacts Chinese college students' intention to use carsharing through subjective norm and perceived behavioral control. The findings yield practical insights for carsharing organizations and transportation planners. Based on these results, limitations of this study and suggestions for further research are discussed. (C) 2020 Elsevier Ltd. All rights reserved.