Journal
AGRIBUSINESS
Volume 31, Issue 4, Pages 564-567Publisher
WILEY
DOI: 10.1002/agr.21438
Keywords
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At least half of the food sold in the United States is sold through some form of retail outlet. Understanding retail demand, therefore, is critical to understanding some of the most important issues facing U.S. agribusinesses today. Retail demand models, however, are fundamentally different from the commodity demand models used extensively in the agribusiness literature. In this letter, I outline the features of retailing, and their implications for modeling the retail demand for food. (C) 2015 Wiley Periodicals, Inc.
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