4.6 Article

An Agonistic Notion of Political CSR: Melding Activism and Deliberation

Journal

JOURNAL OF BUSINESS ETHICS
Volume 170, Issue 1, Pages 5-19

Publisher

SPRINGER
DOI: 10.1007/s10551-019-04352-z

Keywords

Political CSR; Stakeholder engagement; Activism

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This paper argues that Corporate Social Responsibility (CSR) should be based on agonistic principles to ensure substantive deliberation. Prior to pursuing reciprocal engagement between corporations and stakeholders, attention should be focused on the prerequisites and methods for achieving reciprocity.
Flagging labor governance in far-flung supply networks has prompted greater scrutiny of instrumental CSR and calls for models that are tethered more closely to accountability, constraint, and oversight. Political CSR is an apt response, but this paper seeks to buttress its deliberative moorings by arguing that the agonist notion of 'domesticated conflict' provides a necessary foundation for substantive deliberation. Because deliberation is more viable and effective when coupled with some means of coercion, a concept of CSR solely premised on reciprocal corporate-stakeholder engagement is pre-mature; efforts should first be directed toward the antecedents of reciprocity and how it is to be achieved, and only then does deliberation become a reliably substantive exercise. The resulting account of agonistic CSR is generated through agonistic principles of realism, pro-action, contestation, and countervailence, and illustrated by the Bangladesh Accord.

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