Journal
CURRENT ISSUES IN TOURISM
Volume 24, Issue 5, Pages 717-733Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/13683500.2020.1735318
Keywords
Robot; artificial intelligence; semantic network analysis; online reviews; R-tourism; human-robot interaction
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Robots and artificial intelligence are emerging trends in tourism and hospitality. Research has found that in robot-staffed hotels, guest interaction with robots is a key experiential component. Japanese reviews show more emphasis on emotional responses, while non-Japanese reviews focus more on the functional and technical aspects of robot-provided services.
Robots and artificial intelligence represent a newly emerging trend in tourism and hospitality. However, studies examining how cultural perceptions influence tourists' experiences interacting with service robots are lacking. In response to the industrial trend, the experiential components of robot-staffed hotels are assessed in this study. A qualitative approach is adopted to compare the semantic networks of Japanese and non-Japanese tourists' online reviews, using 1,498 reviews from nine robot-staffed hotels in Japan. The results indicate that hotel guests' interaction with robots is one of the main experiential components in robot-staffed hotels. The semantic network analysis results demonstrate noticeable differences, with Japanese reviews demonstrating more emotional responses to human-robot interaction and non-Japanese reviews valuing the functional and technical aspects of robot-provided services more.
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