4.2 Article

Representations of heterosexual anal sex in Cosmopolitan magazine

Journal

CULTURE HEALTH & SEXUALITY
Volume 23, Issue 8, Pages 1050-1065

Publisher

ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/13691058.2020.1755453

Keywords

Anal sex; heterosexual anal intercourse; women's magazines; Cosmopolitan; postfeminism

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The study found that media discourses on anal sex are largely understudied, highlighting how anal sex is portrayed as trendy and popular in the media. The articles deeply gendered, depicting anal sex as a male obsession, while portraying women's individual experiences as diverse.
Anal sex has been the object of unprecedented recent media visibility; however, media discourses of anal sex are still largely unstudied. This study explores the representations of anal sex inCosmopolitan,available online on the magazine's website. Anal sex, mostly equated with heterosexual anal intercourse, is presented as trendy and popular, as well as potentially pleasurable and intimate. The articles pervasively characterise anal sex as a sexual activity that demands preparation, providing women with tips and techniques allegedly indispensable for a safe and pleasurable (or at least painless) practice of anal sex. The discourses offered are deeply gendered, however, picturing anal sex as a male obsession, and sometimes an expression of power and male conquest. Women's own experiences are portrayed in a more nuanced and heterogeneous way, combining narratives of pleasure and pain, personal initiative and coercion. Although women's individual right to refuse anal sex is often stressed, male pressure is naturalised, and certain dimensions of constraint in heterosexual interaction are normalised.

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