4.5 Article

Using scripts to address cultural and institutional challenges of global project coordination

Journal

JOURNAL OF INTERNATIONAL BUSINESS STUDIES
Volume 52, Issue 1, Pages 56-77

Publisher

PALGRAVE MACMILLAN LTD
DOI: 10.1057/s41267-020-00337-7

Keywords

coordination; scripts; global projects; roles; global teamwork; cultural differences

Funding

  1. National Science Foundation [1025682]
  2. Stanford's Global Projects Center
  3. University of Melbourne's Faculty of Business and Economics
  4. Office of Advanced Cyberinfrastructure (OAC)
  5. Direct For Computer & Info Scie & Enginr [1025682] Funding Source: National Science Foundation

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This study explores the potential coordination breakdowns faced by teams spanning national and cultural borders in complex project work, which are often driven by differences in cognitive and behavioral scripts for task coordination. These script differences stem from cultural and institutional influences on role structures, temporal structures, and cues. By delving into the concepts of coordination scripts and cultural coordination templates, new insights are provided for global project coordination and risk mitigation.
Complex project work often is carried out by groups spanning national and cultural boundaries. This work is vulnerable to poorly understood coordination breakdowns that can lead to project delay and failure. We conceptualize coordination breakdowns to be driven by differences in cognitive and behavioral scripts for coordination of the task. We propose that script differences emerge from cultural and institutional influences on role structures, temporal structures, and cues. This conceptualization integrates theory concerning cultural differences and institutions to understand coordination breakdowns. We also propose that coordination scripts draw on overarching sociocultural templates for coordination, and we provide examples from four cultures. The concepts of coordination scripts and cultural coordination templates open new avenues of research and benefit global project coordination and mitigation of risk.

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