Memorable travel experiences: recollection vs belief

This study intends to investigate if there are variations in the ways of evoking the memorable travel experience. It utilises two groups of respondents to assess the underlying difference between recollected experiences and believed experiences. To examine whether the two types of memory retrieving venues including (1) recollection and (2) belief differ in forming memorable travel experiences, a multivariate analysis of variance (MANOVA) is deployed on the two groups of respondents who use a different type of retrieving venue to report their memorable travel experiences. The results show that those who retrieve their memories via the way of recollection have higher destination-enthusiasm than those who echo their trip memories from their belief. The conclusion section highlights theoretical and managerial discussions on the dissimilarity between the circumstances of recollection and belief regarding the creation of memorable travel experiences.

Automated summary

This study examines the differences in evoking memorable travel experiences through recollection and belief, finding that those who recall memories have higher destination-enthusiasm. The conclusion suggests theoretical and managerial discussions on the dissimilarity between recollection and belief in creating memorable travel experiences.