Journal
CORNELL HOSPITALITY QUARTERLY
Volume 62, Issue 1, Pages 105-120Publisher
SAGE PUBLICATIONS INC
DOI: 10.1177/1938965520943094
Keywords
response rate; response enhancing technique; survey; respondent type; sample
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By analyzing published research in six top-tier hospitality journals, this study explores response rates for different survey distribution methods across specific characteristics. The findings can help researchers design more effective surveys and successfully collect necessary data.
In this paper, we examine published research in six top-tier hospitality journals to explore response rates for different survey distribution methods across specific characteristics like research context, respondents, and geographical regions. Data were analyzed from 1,389 papers published from January 2001 to December 2019. By looking at a large set of published response rates, distribution and enhancing methods and type of respondents, findings from this study will aid researchers in designing more effective surveys and successfully collecting necessary data. The implications for response rate in hospitality research are also presented.
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