Journal
INTERNATIONAL JOURNAL OF TOURISM RESEARCH
Volume 23, Issue 2, Pages 238-252Publisher
WILEY
DOI: 10.1002/jtr.2401
Keywords
case study; eudaimonia; food tourism; mindful experience; self-reflection; vegan tour
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Funding
- Fundamental Research Funds for the Central Universities in China [20720181030/ZK1095]
- National Natural Science Foundation of China [71804154]
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This study provides a detailed understanding of vegan tours, exploring motivations and benefits for participants, with implications for creating meaningful food tourism experiences.
This study examines a phenomenon that has recently emerged in China-vegan tours. An exploratory case study was conducted to examine the features of a vegan tour (VT) to Wuyi Mountain, explore tourist's motivations for joining, and their benefits from such a tour. Motivations include personal vegan food preferences, changing family members' attitudes toward vegan food, and visiting local attractions. The vegan packaged tour includes vegan meals and activities emphasizing self-reflection and eudemonic benefits, such as personal growth and mindfulness. This study provides an in-depth understanding of VT and has implications for developing meaningful food tourism experiences.
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