Related references
Note: Only part of the references are listed.Help Me Help You! Employing the Marketing Mix to Alleviate Experiences of Donor Sacrifice
Tonya Williams Bradford et al.
JOURNAL OF MARKETING (2020)
Let's Make a Deal: How Deal Collectives Coproduce Unintended Value from Sales Promotions
Colin Campbell et al.
JOURNAL OF MARKETING (2019)
Toward an Optimal Donation Solicitation: Evidence from the Field of the Differential Influence of Donor-Related and Organization-Related Information on Donation Choice and Amount
Tatiana M. Fajardo et al.
JOURNAL OF MARKETING (2018)
Consumer Movements and Collective Creativity: The Case of Restaurant Day
Henri A. Weijo et al.
JOURNAL OF CONSUMER RESEARCH (2018)
More Than a Little Act of Kindness'? Towards a Typology of Volunteering as Unpaid Work
Mihaela Kelemen et al.
SOCIOLOGY-THE JOURNAL OF THE BRITISH SOCIOLOGICAL ASSOCIATION (2017)
Weight Loss Through Virtual Support Communities: A Role for Identity-based Motivation in Public Commitment
Tonya Williams Bradford et al.
JOURNAL OF INTERACTIVE MARKETING (2017)
Toward a theory of customer engagement marketing
Colleen M. Harmeling et al.
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2017)
Consumers' collective action in market system dynamics: A case of beer
Dannie Kjeldgaard et al.
MARKETING THEORY (2017)
Beyond Fungible: Transforming Money into Moral and Social Resources
Tonya Williams Bradford
JOURNAL OF MARKETING (2015)
Emotional Support, Perceived Corporate Ownership and Skepticism toward Out-groups in Virtual Communities
Devon S. Johnson et al.
JOURNAL OF INTERACTIVE MARKETING (2015)
Consumption-Driven Market Emergence
Diane M. Martin et al.
JOURNAL OF CONSUMER RESEARCH (2014)
When Does Recognition Increase Charitable Behavior? Toward a Moral Identity-Based Model
Karen Page Winterich et al.
JOURNAL OF MARKETING (2013)
Making a difference matters: Impact unlocks the emotional benefits of prosocial spending
Lara B. Aknin et al.
JOURNAL OF ECONOMIC BEHAVIOR & ORGANIZATION (2013)
Frustrated Fatshionistas: An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream Markets
Daiane Scaraboto et al.
JOURNAL OF CONSUMER RESEARCH (2013)
The influence of C2C communications in online brand communities on customer purchase behavior
Mavis T. Adjei et al.
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2010)
Self-Benefit Versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support
Katherine White et al.
JOURNAL OF MARKETING (2009)
Differences in Perspective and the Influence of Charitable Appeals: When Imagining Oneself as the Victim Is Not Beneficial
Iris W. Hung et al.
JOURNAL OF MARKETING RESEARCH (2009)
Intergenerationally Gifted Asset Dispositions
Tonya Williams Bradford
JOURNAL OF CONSUMER RESEARCH (2009)
How Brand Community Practices Create Value
Hope Jensen Schau et al.
JOURNAL OF MARKETING (2009)
Blood donation is an act of benevolence rather than altruism
Eamonn Ferguson et al.
HEALTH PSYCHOLOGY (2008)
Social Capital Production in a Virtual P3 Community
Charla Mathwick et al.
JOURNAL OF CONSUMER RESEARCH (2008)
The happiness of giving: The time-ask effect
Wendy Liu et al.
JOURNAL OF CONSUMER RESEARCH (2008)
Forage for Thought: Mobilizing Codes in the Movement for Grass-fed Meat and Dairy Products
Klaus Weber et al.
ADMINISTRATIVE SCIENCE QUARTERLY (2008)
Moral identity and judgments of charitable behaviors
Americus Reed et al.
JOURNAL OF MARKETING (2007)
Adversaries of consumption: Consumer movements, activism, and ideology
RV Kozinets et al.
JOURNAL OF CONSUMER RESEARCH (2004)
Why we boycott: Consumer motivations for boycott participation
JG Klein et al.
JOURNAL OF MARKETING (2004)
Altruism as an organizational problem: The case of organ procurement
K Healy
AMERICAN SOCIOLOGICAL REVIEW (2004)
Gift giving in Hong Kong and the continuum of social ties
A Joy
JOURNAL OF CONSUMER RESEARCH (2001)
Framing processes and social movements: An overview and assessment
RD Benford et al.
ANNUAL REVIEW OF SOCIOLOGY (2000)
Share Paper
