4.4 Article

Text mining to explore the influencing factors of sharing economy driven digital platforms to promote social and economic development

Journal

INFORMATION TECHNOLOGY FOR DEVELOPMENT
Volume 27, Issue 4, Pages 779-801

Publisher

ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/02681102.2020.1815636

Keywords

Sharing economy driven digital platforms; influencing factors; social and economic development; text mining; business model

Funding

  1. China Postdoctoral Science Foundation [2018M631826]
  2. National Natural Science Foundation of China [71632004, 71702021, 71962027]

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As the sharing economy grows, digital platforms play a vital role in social and economic development. Consumer-to-consumer platforms focus on social connections, while business-to-consumer platforms prioritize economic benefits. Technological and regulatory innovation will drive the future growth of sharing economy platforms.
As the sharing economy develops rapidly, associated sharing economy driven digital platforms are becoming increasingly important and are linked to social and economic development. Identifying the influencing factors of sharing economy driven digital platforms to promote social and economic development can provide relevant knowledge and suggestions for firms running these types of platforms. Therefore, this paper proposes an approach based on text mining that uses different models to explore the influencing factors of sharing economy driven digital platforms to promote social and economic development. The results show that sharing economy driven digital platforms with consumer-to-consumer business models emphasize social connections, while platforms with a business-to-consumer model focus more on economic benefits. Technological and regulatory innovation is the new driving force for sharing economy driven digital platforms to promote social and economic development in the future. Suggestions for sharing economy driven digital platforms to promote social and economic development are provided.

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